Preserve and Gimme 5

Clorox and Preserve Partnership: Recycling Brita Filters

by Anna@Green Talk on January 29, 2009

Photo by permission of Beth Terry A couple of months ago, I wrote about Clorox’s  FilterForGood campaign which encourages people to buy a Brita water filtration pitcher rather than buy plastic bottles.  I felt their marketing campaign was an oxymoron.  At one hand, they were promoting their Brita pitcher as saving the Earth from horrid [...]

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