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Boho Magazine is a newcomer to the eco-chic magazine field. But with all the greening around us, this magazine stands out as different from all of the rest. Just like its name, Boho, which stems from the name bohemian, seeks to celebrate women being individuals with the freedom to be who they are. A Boho woman is defined in part as:
“Free. Radical. Independent.
Her style is her own.
It’s personal, existential.
Her only fear is convention.
Her only weakness, shoes.
The bump on her nose adds character,
the scar on her shoulder adds strength,
the curl in her hair adds attitude,
There is no such thing as imperfection,
Although, this concept may seem like a cliche, this magazine takes that concept to heart to empower women to strive for their dreams, be mindful of what they use on their bodies, and realize their fashion impact on the Earth.
So what makes Boho so unique? Gina La Morte (Editor and CEO of Boho). Boho is Gina in the form of a magazine. Many of you may know her as the Style Doctor and providing fashion advice to People magazine, MTV, Neiman Marcus and more. Prior to interviewing her, I read the first issue of the magazine cover to cover, checked out other articles about the magazine and her website, Style Doctor, her eight year venture helping others get their style groove on. Personally, I was a little intimidated to speak to Gina since I can’t say that I am stylish, nor trendy, and believe me, never running in my Jimmy Choo shoes to get my latest copy of W or Vogue. (Think Carrie and Sex in the City.)
What I learned from my conversation with Gina is you can’t judge a book by its cover. Gina is a down home Jersey girl. She is warm, funny, and genuine. There are no airs about her. I even told her I was pleasantly surprised when I was done talking to her. I pictured a fashion diva, who ran in only the elite circle. What I found out is she is just like you and me, but blessed with the ability to put anything together that screams “chic” rather “what were you thinking” look.
So how can a fashionista be an E-fashionista? Is she an Al Gore convert? She explained that her love of nature stems from her experiences at the Jersey shore and as a member of the environmental club in high school and a Surfrider Foundation volunteer. She has always loved nature, but also had a propensity towards fashion. So, she married the two into Boho.
Even Gina’s choice of Boho’s corporate headquarters for the magazine is unusual. It is located in her beloved New Jersey. As she explained to me, she could have easily set up shop in the Big Apple, which is just a skip and a jump from New Jersey, but she refused to yield to pressure and conform to the norm, just like her magazine. When people ask why New Jersey, she explains to them that New Jersey is the Garden State for good reason.
Even more out of the norm is how the publication is printed. The publication is printed on post consumer recycled paper, soy based ink and no glossy PVC laden pages for this earth lovin’ Boho girl.
(Photo of Taylor Foster Allen)
During our interview, I noticed Gina kept repeating her intention for this magazine. She wants women to know that they can find a home at Boho, especially young girls who are so influenced by beyond thin models and stars. Boho not only features wonderful green fashion and products, it also contains inspiring stories about other women who have made a difference in the world as well as others who are living their dreams. In the first issue, Taylor Foster Allen was featured, who is a model who turned organic baker in beautiful Bovina, New York. Josie Marin, another model, was also featured because she was unsatisfied with the present quality of beauty products and now manufacturers her own line of
non-toxic beauty products.
I have to admit I was a little turned-off by the magazines use of models as illustrators of living their dream lives. Models to me have always represented unobtainable beauty and an occupation that I have never taken very seriously. I worry that young girls aspire to be like them with their weight and use of make-up. However, Gina told me that using models as role models was unintentional, but stressed that women should accept each other and themselves, regardless of being born tall, skinny, or beautiful.
So how do you know the products are green in the magazine? Most of the products have a leaf symbol designating how green they are to help readers to distinguish between the shades of green. Some products are only green in the product or packaging (one leaf), green in both (two leaves) and green in product, packaging, and practices (three leaves).
A Boho feature which everyone will love is a column by the Style Doctor herself with readers asking questions, such as how do I wrap a long scarf and mixing floral and striped patterns. Other features included clothes for the casually conscious, green glam on the catwalk, and eco-pieces for the fall. Most of the clothing seemed to be in earth tones. I expressed my unhappiness with the colors. Gina explained that they are careful in what they deem green and of the green clothing, a lot of it is unfortunately still earth colors.
The magazine is filled with advice. Some of the features are “What do your Features Say About You?;” eco tips, and “Keeping that Summer Spirit” with green products to help you to rebalance, renew, and repair your body. I particularly liked the sections with the make-up and beauty products since there has been so much controversy over the chemicals included in our beauty products. Majority of the products listed had three leaves.
What would a fashion magazine be without accessories? Just change your jewelry, shoes, and handbag, and instantly change your wardrobe. Talk about being lighter on the planet. Boho features “easy to be green” accessories as well as wonderful green products exhibiting the three Rs such as colorful bangles made from skateboards, and a weekend bag that used to be a quilt.
My favorite section in the magazine is the feature about “World changing Chicks” In this issue women were featured who are braving the extreme to raise awareness about our oceans for Blue Climate and Ocean Project. This Project is a sport environmental initiative featuring athletes who use their projects to educate and motivate people to reduce their impact on the world’s climate and oceans. According to Gina, this will be on-going feature in the magazine illustrating women who have made a difference to inspire others.
After reading Boho cover to cover, I was impressed. I liked the clothing that was given a second life, and loved the accessories as well as the beauty products offered. Boho is a magazine for women who love fashion but crave more in their lives. The articles serve to inspire women to reach for their dreams at any age and to care that each foot step we make has impact. I think Boho has hit the floor running in one of its eco-friendly stilettos (made of vegan friendly materials of course.) Boho is available through bookstores and magazine stores as well online. In the future, Boho will be offered as an online subscription for those who want to truly lessen their footprint on the Earth.
To promote Boho, Gina has offered a free year subscription to one lucky Green Talk reader. Here are the rules:
1. Tell me why you are a Boho woman or man (ie what makes you unique, free spirited, your passions, why you don’t beat to the same drum as everyone else, etc.) Don’t worry about the quality of your comment.
2. To double your chances, either subscribe to my email subscription (see my FeedBlitz “subscribe me” in the upper left hand column). You must verify your email subscription to be eligible. After you sign up, FeedBlitz will send you a verification email. Please do not ignore this email otherwise, your entry will be invalid. Or you can subscribe to my Feedburner RSS Feed (see orange button, which says “subscribe to my feed.”) Tell me which one you subscribed to in a second comment. If you are already an email subscriber or feed reader then let me know in your comment. If you have problem doing either, email me through my contact page.
3. The contest is only open US residents only.
4. The contest will run until November 21, 2008 for two weeks until 6pm eastern time.
5. The winner will be picked at random.
6. Note: If you don’t leave the requested Boho comment, you can’t qualify for the contest. Good Luck everyone!
Photos courtesy of Boho Magazine.
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