Double Impact furthers social change through its quizes, challenge, and daily do’s, sponsors by companies seeking brand awareness. The beauty of the program is people earn impact points, which translate into money for certain charities on the website. Previously, I wrote about how the program works; however, what really intrigued me was Double Impact’s business model. So, […]
CBS EcoAds: GreenWashing or Green Brilliance to Fund Green Projects?
CBS recently announced the aquistion of EcoMedia, a company that funds environmental projects from advertising dollars. EcoMedia projects included green school makeovers, municipal energy retrofits and urban reforestation. Continuing with EcoMedia’s mission, CBS plans to market to its advertisers a similar concept called the EcoAd, in which a portion of the advertising proceeds will continue to fund […]
