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Green Gal Next Door Practically Green’s Founder: Game On for Change

April 10, 2012 By: Anna2 Comments

Practically Green

Practically Green

This week’s Green Gal Next Door is Susan Hunt Stevens, the founder of Practically Green, a digital sustainability game platform encouraging change.  I had the pleasure of interviewing Susan about how PG is changing the sustainability landscape one game point at a time.  (See the video interview here.) We all know how people love games.  Look how successful the game, Angry Birds is.   So, Susan figured out a way to make being green fun.  All you have to do is log on and rack up points for the Earth.  Sounds simple, right? As you recall, Practically Green is no stranger to Green Talk.  A couple of years ago, Susan guest posted on the site when PG was just a mere babe.  It is fun to look back on her prior post to see how PG has grown in just two years.

What is Practically Green?

As Susan explains in the video, Practically Green’s platform encourages change similar to a weight watcher system.  You receive points for climbing up the sustainability ladder.   In fact, for all of us A types, it can be down right competitive.  When I received my initial score when the site was first created, I was pissed.  I received an 8 out of 10.  Moi? Well, I put my game face on to increase that score. In addition to the competitiveness angle, there is also a social networking component to foster camaraderie.  Trying to go green is still a lonely endeavor when you are the only one embarking on that trip.

The Beauty in the Versatile Platform

The beauty of Practically Green is its versatility for both a consumer as well as a business platform.  As of this date, the platform is used by various companies to encourage change within organization.

What Did I Learn from the Interview?

My intent on interviewing Susan was to learn how she came up with the Practically Green’s platform.  But Susan is so fascinating that I had to pick her brain.  Sorry, Susan.  She thought it was only going to be a five minute interview, but I kept asking questions.  (Are you surprised?)  So, I decided to break up the interview into three different segments:

  • An overview of Practically Green and how it came to be. (See video below.)
  • How Practically Green can help your businesses or not for profit to green your bottom line. (Think pitting the accounting department against the marketing department.  Who do you think would win?)
  • Lastly, what it is like to run a start-up, which I thought was so interesting.
So, here is the first video.  It is about 11 minutes long but trust me, you will fall in love with Susan.

I will be posting the other videos on separate posts.

Join the Conversation:

  • Have you used Practically Green and if so, do you find that you have made many changes.
  • Do you  think gaming can change the face of sustainability?
  • If you are using PG, what changes would you make to the platform?
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  • ioby’s Co-Founder is a Green Gal Next Door. Inspiring Local Change
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About Anna

Anna Hackman is the editor of Green Talk, and owner of The Naked Botanical and a avid (okay obsessed) gardener. She also loves video and podcasting and hosts Green Talk TV and Green Talk Radio. Her most important role is being a mother of four boys.

Chat with her on Facebook, Twitter, Pinterest , and Google+.

Comments

  1. 1

    Anita Kline says

    April 20, 2012 at 11:53 am

    I think that gaming can change the face of sustainability as it makes change fun. The worst part of changing anything in your life is that it is can be a dull, painful and tiring process, and that is why many people fail. But by putting some kind of entertaining aspect to the entire process (through gaming) all of a sudden it isn’t about changing – it is about winning. And that is certainly something I can strive for.

    Reply

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  1. Employee Green Web Game Say Practical Green CEO Ups Biz Sustainability | Green Talk® says:
    May 3, 2012 at 4:04 pm

    […] I interviewed Susan Hunt Stevens, the CEO of Practically Green, about how her company’s online game could […]

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