Photo by permission of Beth Terry A couple of months ago, I wrote about Clorox’s FilterForGood campaign which encourages people to buy a Brita water filtration pitcher rather than buy plastic bottles. I felt their marketing campaign was an oxymoron. At one hand, they were promoting their Brita pitcher as saving the Earth from horrid […]
Clorox’s Oxymoron Role in Reducing Water Bottle Usage
Clorox, the North American parent of Brita, is urging Americans to take the pledge to reduce their use of plastic water bottles via their Filter For Good website, in partnership with Nalgene. They have several commercials depicting our love affair with plastic disposable water bottles in our daily routine, whether at the gym or playing […]
